FremantleMedia’s high-octane entertainment format Master Athletes has been commissioned for a second series by Swedish national broadcaster SVT.
The format, which sees ultra-fit members of the public compete and endure a range of grueling fitness challenges in the bid for glory, has transformed sport into gripping prime time entertainment. The contestants form relationships and alliances as they live, eat, sleep, and train together. But in the end, only the strongest team will survive and go on to claim victory.
Series one of Master Athletes got off to a running start when it launched to a huge audience of 1.1m on SVT in August 2014. The format outperformed the channel’s slot average by +59%, making it number one in its time slot and Sweden’s highest rated summer entertainment launch for 3 years.
Magnus Karlsson Lamm, Managing Director of FremantleMedia Sweden said, “Master Athletes has shown itself to be a serious contender in SVT’s prime time schedule and we’re delighted a second series has been commissioned. It’s fast paced, high intensity and incredibly engaging for the audience. We’re very excited to see what the new contestants will bring and to witness their incredible strength, power and fearlessness.”