Looking Glass International acquires The Fashion Hero
Melbourne, Australia – Looking Glass International (LGI), the distribution company specialising in factual programming, announced that it has acquired worldwide distribution rights to the brand new reality series, The Fashion Hero (13 x 60’).
Created and produced by Caroline Bernier of Beauty World Search this inspirational and groundbreaking competition format is an international promotional casting event as well as a television show and series. Redefining beauty for a new generation the format brings together real brands and real people to transform the way beauty is seen in advertising and media.
Caroline Bernier of Beauty World Search
Beauty World Search has produced a launch pilot entitled On the Road to the Fashion Hero, which is slated to debut on syndication networks in the U.S. from 21 March. LGI will introduce the television series and format to buyers at this year’s MIPTV 2015.
Bernier explained, “I’ve been in the Beauty and Fashion Industry for over 25 years, and I’ve come to realise that the Fashion Industry has gone on a marketing craze − dictating what a person should wear and how they should look, alienating a vast majority of the population. I witnessed many injustices and unrealistic expectations in beauty and fashion. I always wondered how nice it would be to see real people, real beauty, represented in those advertising campaigns, instead of airbrushed, photoshopped, unattainable ideals of beauty. I want to give this planet a big self-esteem hug and create something that will give back to our society. This is the reason why I created The Fashion Hero!”
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