ITV Studios has appointed David Christopher to the newly created role of Director of International Commercial and Digital. Sitting within the Formats team, David will report to Mike Beale, EVP of Global Development and Formats.

David will be responsible for the 360-degree exploitation of ITV Studios’ global format brands, including I’m A Celebrity… Get Me Out Of Here!Hell’s Kitchen,Come Dine With MeSaturday Night Takeaway and The Chase, outside of the UK and U.S. Working alongside ITV’s UK brand extensions team and Bruce Gersh, ITV Studios America’s recently appointed EVP & Head of Digital, Strategy and Branded Entertainment, David will look for digital, commercial and ancillary opportunities to extend these brands internationally. He will join ITV Studios on 1 April.

Mike Beale said, “David brings extensive experience of realising the full value of TV properties to our Formats team. This will prove invaluable as we look to work with our many broadcast partners around the world to grow our format brands into international entertainment franchises.”