Kuala Lumpur – In March 2014, Astro entered into a Memorandum of Understanding with Yoshimoto Kogyo Co. Ltd. in Japan and Content Land Inc. of Hong Kong to license and distribute Japanese content of all genres to South East Asia. In Malaysia, Astro customers are now privileged to access an array of popular Japanese content including variety, travelogue, game show, and drama genres in high definition on Astro Quan Jia HD (Channel 308). The dedicated Japanese belt, ‘Tanoshii’ will be offered to all Astro customers with basic HD pack, in Japanese with Chinese subtitles for an hour every day at 9pm.
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Choo Chi Han, Head of Chinese Customer Business, Astro said, “As a result of our partnership with Yoshimoto Kogyo and Content Land, we now have an impressive lineup of new, exciting, and quality Japanese content our platform, further reinforcing our leadership in Asian content. Though it has been a while since South Korean content has dominated the TV screens here, we hope that ‘Tanoshii’ will be the window to Japan’s rich culture, right in the comfort our customers’ own living room, thus renewing interest in Japanese entertainment and variety content. Over 1.9 million Astro customers on HD are now able to enjoy the ‘Tanoshii’ spirit, the Japanese way of expressing fun.
