ABS-CBN continues its leadership in nationwide TV viewing across urban and rural homes in February with an average national audience share of 42%, or seven points higher compared to GMA’s 35%, according to data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN’s primetime (6pm-12mn) block remains undisputed with an average audience share of 48%, which is 17 points higher than GMA’s 31%. Primetime Bida’s consistent dominance is a result of viewers’ strong support for the network’s top-caliber drama series such as Dream Dad (29.4), Forevermore (28.6%), Two Wives (21.4%), and Bagito (16.7%).

Dream Dad

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from primetime, the Kapamilya network’s late afternoon (3pm-6pm) block also rose compared to the previous month. From an average audience share of 37% in January, ABS-CBN’s late afternoon block climbed to 39% in February. It was strengthened by the return of Kapamilya Deal or No Deal, which hit an average national TV rating of 11.2%, or four points higher compared to its two rivals on GMA, My Name is Kim Sam Soon (7.4%) and Fall in Love with Me (7.1%).

ABS-CBN also successfully launched its newest current affairs programs Sports U (9.5%), Tapatan Ni Tunying (9.4%), 3-in-1 (9.3%), RealiTV (8.9%), and Mission Possible (8.5%).

Meanwhile, boxing fans tuned in to ABS-CBN Sports+Action’s special coverage of Pinoy Pride 29: Fist of Fury, which earned a national TV rating or 12.5%.

Also included in the top 10 most watched programs in the country are Maalaala Mo Kaya (27.9%), TV Patrol (25.2%), Rated K (24.6%), The Voice of the Philippines (24.4%), Wansapanataym (23.5%), and Home Sweetie Home (21.1%).    

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP IN FEBRUARY 2015 BY HOUSEHOLDS

 

TABLE 2.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP IN FEBRUARY 2015 BY HOUSEHOLDS

 

 

TABLE 3.  NATIONAL LATE AFTERNOON (3PM-6PM) TV VIEWERSHIP IN FEBRUARY 2015 BY HOUSEHOLDS

 

 

 

TABLE 4.  TOP 10 PROGRAMS IN FEBRUARY 2015 (NATIONAL HOMES)