London – Genius Digital announced that it has hired Giles Cottle as Director of Consumer Insight Products. Effective immediately, Freesat’s former Head of Strategy will take overall responsibility for Genius Digital’s product portfolio, including strategic direction and development, positioning, pricing and business development.

Giles Cottle

“It is a really exciting time to have Giles on board especially as broadcasters and operators around the world increasingly recognise the importance of data and the role it is playing in creating profitable TV services,” said Jonathan Sykes, Chairman, Genius Digital. “As we continue to grow and expand, Giles’ knowledge and expertise will play a crucial role in helping operators extract real value from their data so that they build more compelling, successful services.”