ZEE Bangla Cinema Originals
Mumbai – With a vision of celebrating Bengali films and taking them to Bengali speaking people across the country, ZEEL launched West Bengal’s first 24 hour movie channel, Zee Bangla Cinema (ZBC) in 2012. This year, ZEEL takes a new step by creating great films for television through its initiative – ZEE Bangla Cinema Originals.
Speaking on this initiative, Punit Goenka, MD & CEO, ZEEL said, “At ZEEL, we are constantly looking at creating new avenues of entertainment for our audiences and this innovative step is poised to help showcase more of the great works of the immensely talented directors of West Bengal. We are confident that Zee Bangla Cinema will fuel the growth of the West Bengal film industry.”
This latest endeavour of Zee Bangla Cinema Originals is an industry first for West Bengal. It is envisioned to contribute and continue the proud legacy of Bengali films by creating engaging original film content, which will be showcased exclusively on Zee Bangla Cinema. With a platform that reaches out to almost 7 million people on a weekly basis, Zee Bangla Cinema Originals will enthrall the Bengali audience with a brand new film every month.
Zee Bangla Cinema Originals announced its first film titled Ekla Cholo, which will premiere on Zee Bangla Cinema on 18 January.