Njoi
Kuala Lumpur – Astro announced the launch of Malaysia’s First Free High Definition Channel on Njoi, Astro Xi Yue HD (Channel 300), starting 1 February. For the first time, customers on the free satellite service, Njoi will be able to experience exceptionally clear, crisp pictures with vivid colours and up to five times more detail than standard definition via Astro Xi Yue HD.
Astro Xi Yue HD will be made available to all Njoi and Astro customers on HD enabled boxes. The channel will showcase some of the best drama serials from China, Taiwan, Singapore; world class documentaries, travelogues, musical programmes and variety shows in Mandarin, Hokkien and Cantonese, all in stunning detail. In addition, key local programmes across other Astro branded channels will be broadcast on this channel as well.
Choo Chi Han, Vice President, Chinese Customer Business, Astro said, “HD is now a norm for our programming and channels and with more than 55% of our Njoi customers on HD enabled boxes, Astro Xi Yue HD brings the excitement of HD to Njoi. Astro Xi Yue HD will allow us to showcase more choice Chinese programming in richer colours, picture-perfect clarity and cinematic surround sound – highlighting our commitment to high quality and engaging programmes from the Astro.
Astro Xi Yue HD will also be available to all Astro customers on HD enabled boxes and with more than 88% of Astro customers on HD enabled boxes, HD is highly valued by our customers. Astro Xi Yue HD aims to provide Astro customers a sampler of HD content and quality to encourage customers to move towards HD service subscription.”
At launch, Astro Xi Yue HD will showcase a myriad of programming genres, including the popular drama series, Father and Son, Justice, My Foot, Way Back into Love and KO One-Return. Astro Xi Yue HD will also showcase the epic documentary; The Great China Discovery IV and popular variety programme King of The Show. Astro Xi Yue HD’s Chinese New Year 2015 line-up includes; 2014 Hokkien CNY Special, 2014 Super Star Red vs White Show, 2014 Super Night Club CNY Special, Mayday Nowhere 3D, I Love Hong Kong 2012, and Jiangsu Count Down Concert 2013.
