Hong Kong – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, ended 2014 on a high note in Malaysia and the Philippines.

KIX HD, became the #1 English general entertainment (GE) channel in Malaysia for Astro 4+ in December 2014, on an individual channel basis. This is the highest monthly ratings for the channel since it launched on Southeast Asia’s largest pay TV platform in 2012. The channel also grew its viewership in 2014 by 44% and was one of the two most highly-rated English GE channels in Malaysia for the year.

In the Philippines, KIX also hit an all-time high in ratings in the second half of 2014, with viewership growing a significant 180% compared to the first half. KIX became one of the top 4 regional English GE channels in the Philippines.

“We are thrilled to have achieved a milestone for the growth of KIX in 2014. This is largely due to our continuous investment in first and exclusive content from around the world, our investment in marketing and viewer engagements, and our understanding of the similarities and differences of what viewers across Asia want to watch,” said Betty Tsui, Vice President of Programming of KIX & Thrill for Celestial Tiger Entertainment. “We aim to continue this success by providing a new slate of exciting programs for action fans in 2015.”