Sunita Rajan is joining CNN International Commercial’s executive team under Chief Commercial Officer Rani R Raad with a remit to continue building CNN’s business growth trajectory in the Asia-Pacific region.

Joining from BBC Worldwide from March 2015, Rajan will oversee an extensive client base across the breadth of the Asia-Pacific region and will lead teams based across 5 offices in Hong Kong, Singapore, Tokyo, Delhi and Mumbai and a network of representatives across Asia, overseeing the strategy to drive advertising revenue for CNN’s global portfolio of multi-platform products among Asia-Pacific based advertisers. She will also be part of Raad’s management team which guides the brand’s international commercial strategy.

With an emphasis on bespoke integrated advertiser solutions across the full range of CNN’s linear and non-linear properties, her focus will be on overseeing strategic relationships and brand partnerships across the Asia-Pacific region. Her appointment comes at a time of particular momentum for the CNN brand: the international news brand continues to mark clear distance between its nearest competitor in all key independent viewing surveys both in Asia and worldwide and marks the second consecutive year as Asian TV Awards’ Cable & Satellite Channel of the Year and the Royal Television Society’s News Channel of the Year.

“Sunita’s wealth of experience coupled with her dynamic leadership style will be a huge asset to CNN as we look to continue our growth path in the Asia-Pacific region,” said Raad. “Her expertise fits perfectly with CNN’s multi-platform offering and she is ideally equipped to take CNN’s long-standing commercial success in the region to the next level. She will undoubtedly prove a valued colleague to the entire Asia business across the full spectrum of our commercial activity in the region where CNN continues to enjoy a strong leadership position.”

“This is a tremendous opportunity to build further growth for the global news leader across its extensive portfolio of TV and digital products in a region as exciting and dynamic as Asia-Pacific,” said Rajan. “I’m looking forward to taking up this new role working with such a highly talented team.”

Rajan will be supported in her new role by Sonali Chatterjee, Stacey Rabsatt, Atsushi Saito and Sally Young, directors respectively for South Asia, South East Asia, Japan and North Asia (including New Zealand & Australia.)