Singapore – Infocomm Asia Holdings Pte Ltd (IAHGames) has entered a strategic partnership with M2B World Asia Pacific Pte Ltd (WOWtv™) that allows IAHGames to distribute its Games on to WOWtv™ platforms globally.

IAHGames found this Company, WOWtv™, a subsidiary of Amaru Inc, USA, and Asia’s broadband content and platform provider, and was very keen on their Mobile and Smart TV platforms, which will bring a game changer in the multimedia industry including games. IAHGames has signed an agreement with WOWtv™ for developing and distributing an intuitive “Funbox”, merging games and entertainment videos to an “Integrated Media Platform” and to align various components of multimedia infrastructure into value added products.

“Video and Games are proving to be the most popular app content by far among Smart device audiences, and bringing IAHGames to WOWtv™ platforms, expands our awesome entertainment offering for video as well as games-hungry viewers,” said Roland Ong, Group Chairman IAH Games. “With WOWtv™’s technical expertise and creating platforms and solutions for the Integrated Media Platforms IAHGamers and new users will need to stock up on popcorn; you won’t want to leave your couch.”

Speaking of the partnership, M2B’s Managing Director and CEO, Percy Chua Soo Lian, said, “Games are top content in the multimedia business. Games and related hardware are the future of entertainment on the WOWtv™’s ‘Integrated Media platform.’ This opens up great business opportunities by tapping onto the growing internet connectivity in particularly the gaming industry globally. With IAHGames cornering of the games market in populous countries in the Asia Pacific region and WOWtv™’s global content rights, both parties see profitability in collaboration and are able to expand together, worldwide.”