Reed MIDEM, organiser of MIPTV and MIPFormats, announced that all3media international as global partner for the 2015 MIPFormats International Pitch competition. The sixth edition of MIPFormats, the world’s discovery showcase for the global TV formats community, will take place in Cannes on 11-12 April 2015, ahead of the annual MIPTV content market, which runs 13-16 April.

Backed for the first time by all3media international, the distribution arm of the UK’s leading TV production group, the MIPFormats International Pitch is the industry’s top-flight pitching competition for creators and producers of innovative non-scripted entertainment formats. Participants will have the opportunity to pitch their ideas in front of some of the industry’s most experienced format professionals, including senior executives from all3media production labels Maverick TV (10 Years Younger, Embarrassing Bodies), Objective Productions (The Cube, Reflex), and Studio Lambert (Undercover Boss, Gogglebox). In addition, a leading commissioning editor will be on stage offering advice and commentary on the ideas pitched.

“MIP Formats offers a huge opportunity to producers – both established and newcomers – to learn more about the major trends and issues across the industry. It’s unique in its world view, and we are delighted to be announcing our involvement with the MIP Formats International Pitch, which offers entertaining insight for participants and the audience alike,” said Jane Turton, Managing Director of the all3media group of companies.