Singapore – activeTV Asia announced the formation of a major production centre out of Manila, Philippines.

activeTV Asia has identified the Philippines as a major content growth market, driving its decision to establish a production base there.

The company already produces the mega reality series The Amazing Race Philippines for TV5. The launch of the Manila-based production centre coincides with the CBS multi Emmy award-winning US version of the franchise racing through the Philippines this week.

activeTV President, Michael McKay, says the company will initially focus on reality, shiny floor shows and factual entertainment, and feels its “first position” move is an important step in creating a thriving production operation out of Manila.

“Over the coming weeks, we will announce a number of significant formats we have secured for the Philippines market as well as a key commercial tie up,” promised McKay.

Local prodco, Mandala Productions, will provide local logistics, manpower and strategic support with Johanna Kirsten Lagman stepping up as Executive Producer of the new operation.

“activeTV and Mandala have worked closely together over recent years so the alliance was a natural progression and means activeTV Philippines will hit the ground running,” said Johanna Lagman, Executive Producer.