Mumbai – Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Sunil Buch as Chief Business Officer (CBO). Buch will be responsible for the business deliverables critical to the organisation via effective and quick implementation of prioritised strategic initiatives across the organisation and will report in to Punit Goenka, MD & CEO, ZEEL. In addition, Buch will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy.

Speaking on his appointment, Punit Goenka, MD & CEO, ZEEL, said, “We are extremely happy to have Sunil join us as the Chief Business Officer. As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

Sunil Buch commented on his joining, “I look forward to joining ZEE at this exciting juncture. The path ahead is challenging yet filled with immense opportunity and I hope to contribute positively to this growth.”

Buch has over two decades of well-rounded experience in Functional & General Management across various sectors including FMCG, Advertising, Media & Entertainment and Telecom Retail. Prior to joining ZEE, he was the Business Head – Reliance Own Retail at Reliance Communications. He has also held leadership positions at Colgate – Palmolive, Johnson & Johnson, Leo Burnett and Marico and has created profitable brand-led businesses via thought leadership, entrepreneurial problem solving, creative strategy and execution.