Toronto, Canada – Kratt Brothers Company and 9 Story Media Group announced a flurry of activity for their hit animated adventure series, Wild Kratts. The series continues to grow in popularity and now holds the #1 spot for kids 4-8 and kids 6-11, across networks. The strong performance of the brand extends to toys and books.
Master toy licensee Wicked Cool Toys launched a broad toy offering at Toys “R” Us (U.S.), TRU.com and shop.pbskids.org earlier this fall; this included creature power suits, talking plush, and vehicle sets. Due to the line’s strong initial performance, new items have been developed, including a Tortuga playset, deluxe power suit with sound as well as hero and villain packs. The new skus were on display at the Dallas Fall Mass Market Preview this past October, and are expected to be available at retail in Fall 2015. Random House Kids also released the first Wild Kratts book in the U.S. and Canada, as part of the publisher’s Step Into Reading Programme. Sales of the first book exceeded expectations and as a result it has already received a second printing.