Hong Kong – Mezzo announced a series of deals in several key Asian markets – Hong Kong, Mongolia and the Philippines – that will see Mezzo Live HD launch on 3 platforms this year.
The channel will be accessible to subscribers on TVB Network Vision, Skytel and DDish.
Jean-René Lagardère, Aucouturier SVP TV Sales & Business Development, Active TV, said, “We are thrilled to announce our first series of deals in the Asia-Pacific region, only a few months after launching the channel. This shows there is a clear demand for our premium music content, and we certainly hope to carry this momentum forward with a range of new initiatives and deals for 2015.”
James Ross, CEO of Lightning International, the Asia-Pacific representative for Mezzo Live HD added, “We have had fantastic response to the channel from our partners and operators, and we will shortly be announcing a raft of additional carriage agreements across the region.”
Mezzo Live HD features the best classical and jazz concerts with 100% of content in HD and over 80% self-produced from the most prestigious international venues like Paris’ Opera, London’s Covent Garden, Milan’s Scala or Moscow’s Bolshoi.
The channel will be ramping up its efforts to showcase more localised content in 2015 with new partnerships in the works in Sydney, Tokyo, Singapore, Hong Kong, and elsewhere.
