Manila – KIX, an action entertainment channel in Asia, announced that it will be the exclusive regional pay TV broadcaster for Pacific Xtreme Combat (PXC), the Filipino mixed martial arts (MMA) promotion. KIX will broadcast PXC across Asia on more than 23 pay TV platforms in 7 countries. KIX will air the latest PXC event starting in December.

“KIX and PXC are a perfect match. KIX showcases the best MMA events from around the world so it is an ideal platform to bring Philippines’ top MMA promotion to the rest of Asia. And PXC’s fans are exactly the type of audience that would love the intense action programmes we show on KIX,” said Betty Tsui, Vice President of Programming of KIX & Thrill for Celestial Tiger Entertainment.

“PXC is very selective with partners and approach, and KIX presents an excellent opportunity for PXC to further expand and grow,” said EJ Calvo, CEO of Pacific Xtreme Combat.

Founded in Guam in 2004 and later expanded to the Philippines, PXC has hosted more than 45 professional MMA events, pitting Pinoy fighters against fighters from around the world. Among its roster of top local fighters are championship contenders Ernesto Montilla Jr. (flyweight) and Glen Ranillo (lightweight), and fierce female warrior Gina Iniong. PXC fights air in the Philippines on free TV channel Sports 5 (TV5).

In addition to being the regional broadcaster of PXC, KIX will also team up with PXC on the launch of Are You Tough Enough?, KIX’s search for the toughest Pinoy in the country. The contest and event is slated to roll out in early 2015.

KIX is the channel of choice for Pinoy MMA enthusiasts. It showcases the best MMA promotions from around the world including: Bellator MMA, one of the biggest MMA promotions in the world; World Series of Fighting (WSOF), the fastest-growing MMA promotion in the world, Glory World Series (GWS), the premier international kickboxing league; BAMMA, the No. 1 MMA event in the UK; M-1, featuring battles between Europe’s top MMA clubs; Enfusion Live, the kickboxing event starring a new generation of fighters; and Road FC, one of Asia’s biggest MMA promotions featuring Korea’s “Young Guns.”