At Rome during the annual congress of the International Fencing Federation (FIE), Michael Peters, CEO of Euronews group and Alisher Usmanov, President of FIE, announced an historic collaboration agreement to promote the broad scope of fencing disciplines and championships to Euronews upmarket audience.
The multi-lingual, multi-cultural news channel Euronews, which can be viewed worldwide on-air and on multiple digital devices, identifies by its diversity. A diversity driven by the 30 nationalities of its journalistic staff as well as through the variety of themes broadcasted in 13 languages.
Diversity is also the guideline for the channels sports-coverage. Through its partnership with SportAccord announced earlier, as well as the collaboration with the FIE, Euronews becomes the first TV news-channel to cover all the sports in the world.
Under the current three-year partnership with the FIE, Euronews will, amongst others, feature highlights of the FIE national, regional and international events. Special reporting of competitions will find its natural place within the channel’s Sport bulletin, on-air and on digital outlets. A global advertising campaign is also part of the agreement.
Alisher Usmanov, President of FIE declared, “Fencing is a multi-faceted sport, demanding not only concentration and discipline, but the sense of nobility as well. It’s what our world needs today. Fencing has a huge legacy, and, I’m confident, it should be shared with millions of people, in particular with the young generation. So we are eager to promote fencing highlights to a broad audience. I think that the FIE’s partnership with Euronews, one of the most popular TV channels in the world, will assist us in achieving our long-term goals.”
Michael Peters, CEO, Euronews, declared, “It is an honour to have the opportunity to offer a premium visibility to the members of the International Fencing Federation and to all Fencing disciplines. Committed to diversity, we are dedicated to all the sports and will continue to broaden our sports programmes in the future, both on-air and on a broad range of digital devices.”
