Hong Kong – Turner International Asia Pacific has announced the appointment of Awantika Sood as Sales Director, representing the broadcaster’s Kids and Entertainment brands in Southeast Asia.

Commenting on the appointment, Phil Nelson, Turner’s Senior Vice President and Managing Director for Southeast Asia Pacific and North Asia, said, “We’re really pleased to have Awantika onboard in this key position as we continue to make significant investments in our Kids and Entertainment portfolio. With her previous experience and extensive industry relationships, I am confident she will help us build upon our success in the Southeast Asia region.”

In this new role, Sood is responsible for local and regional advertising sales revenues for television and digital entertainment properties such as Cartoon Network, Boomerang, Toonami, WarnerTV, Oh!K and truTV. A significant part of her remit is to implement “beyond-ratings” initiatives, as well as exploring branded-entertainment opportunities for multiple platforms.

Awantika Sood

She will also spearhead Turner’s advertising salesstrategy, driving regional revenue growth by developing new client accounts and digital expansion in important markets including Singapore, Malaysia, Indonesia and the Philippines.

Sood will be based at Turner’s office in Singapore. Most recently, she managed ad sales for TV and digital platforms at BBC Advertising. Sood has previously held sales and marketing positions at Fox International Channels in Singapore, and Star TV in both Singapore and India.