MIPCOM, Cannes, France – The QYOU (The Q), has announced the launch of the world’s first international 24/7 Pay-TV service to bring a curated selection of high quality, short form, internet video content to television screens everywhere. The QYOU is available for all Pay-TV platforms and supports both video on demand and TV Everywhere applications. On 1 October, The QYOU launched with fast growing Beijing based Pay TV operator Star Times. 

The QYOU was founded and created by industry veterans Scott Ehrlich (Fox News, NBC Cable, Real, Divx), Curt Marvis (MTV, CinemaNow, Lionsgate), Les Garland (MTV, VH-1, The Box) and G. Scott Patterson (Lionsgate Entertainment, NeuLion, Engagement Labs), with extensive histories in both PayTV and digital content.

The QYOU’s programming is a curated mix of high quality ‘produced-for-web’ content from around the world, presented and contextualised by on-air presenters, known as Q-rators. These Q-rators are Internet stars in their own right bringing their audience and sensibility to ensure the authenticity of the programming. Additionally, the channel has been created to be quickly and easily localised.