Singapore – Leena Singarajah, a media veteran with more than 18 years of experience in channel and content distribution, sales and business development, has been appointed as the Head of Distribution and Ad Sales, Scripps Networks Asia-Pacific, and will be based in Singapore. Singarajah, who will begin immediately in a limited capacity, will start full time on January 1, 2015, and will report to Derek Chang, Managing Director, Scripps Networks Asia-Pacific.
In this newly created role, Singarajah will develop strategies for the continued distribution growth and regional and local ad sales business development for Scripps Networks’ channels across the region, including Asian Food Channel, Food Network, Travel Channel and HGTV. She will also manage programme sales and distribution in the region, in partnership with Hud Woodle, Vice President, International Program Licensing and Distribution. Her direct reports will include Angelica Santa Maria, Vice President of Ad Sales Asia Pacific, Tomas Petrzela, Vice President of Affiliate Sales and Candice Chua, Senior Director of Affiliate Sales.