MIPCOM – FremantleMedia International (FMI) and Australia’s commercial free-to-air channel, Network Ten, have agreed a multi-year deal that will see the network take the exclusive first run rights in Australia to all new and upcoming Jamie Oliver content, as well as extend its agreement for titles from the Jamie Oliver back catalogue.
As part of the agreement, Network Ten are currently airing the brand new Jamie’s Comfort Foods (6×60’). Produced by Fresh One Production, the series sees Jamie creating those simple, delightful guilty pleasures that we all love. Filmed at Jamie’s Essex home with friends and family, it celebrates nostalgic memories, traditions and childhood favourites. It embraces the ritual of cooking and dishes that pick you up and raise your spirits.
From left to right: Azar Marashian, Head of Acquisitions, Development Manager, Network Ten, Jamie Oliver, and Paul Ridley, SEVP Sales & Distribution, Asia Pacific, FremantleMedia International attend MIPCOM 2014.
Paul Ridley, SEVP Sales & Distribution, Asia-Pacific, FremantleMedia International, said, “We are thrilled that Network Ten have signed on to continue bringing Jamie’s down–to-earth cooking style, passion for big flavours and delicious recipes to Australian audiences.”
Network Ten Chief Programming Officer, Beverley McGarvey, said, “We are delighted to be extending our relationship with Jamie Oliver. All of his franchises are extremely popular with Australian audiences and we are thrilled that they will continue to play such an integral role in TEN’s programme schedule.”