“Boomerang has always been a timeless favourite with multi-generational appeal,” said Christina Miller, President and General Manager, Cartoon Network, Adult Swim and Boomerang (U.S.). “We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids’ portfolio and position it across all platforms in conjunction with Cartoon Network.”
Boomerang will introduce a refreshed on-air environment and for the first time offer exclusive original content on the network across its 13 international feeds. The official rollout began in Latin America on 29 September and continues with Australia on 3 November. Southeast Asia will premiere early next year.
Beyond its on-air presence, Boomerang will be supported with refreshed digital and mobile platforms, including a newly refaced website that features exclusive activities, free games and content to provide a full immersion experience for all visitors.