Tel Aviv – The premiere of Keshet International’s new hot property for MIPCOM 2014, Help I Can’t I Cook! made its debut on September 13 on Keshet Broadcasting to gain a 44% average audience share and 30.8% rating (HH).

Help! I Can’t Cook was the second highest-rated original reality launch ever in Israel (behind RISING STAR) and the highest-rated reality launch of 2014. It peaked with a 46.2% share and a 33% rating, equating to an exceptionally high number of viewers in the country’s September/pre-holiday season.

Help! I Can’t Cook is a new, humour-packed prime time reality show in which top celebrities face their fear of the kitchen – with disastrous, frustrating, heart-warming and rib-tickling results.

The stars will be locked in the show’s remote “Culinary Academy for Beginners” for three weeks, attempting to overcome their own personal cooking inhibitions. Witness the results when you mix some supreme talent with a huge serving of egos and fold in a set of tasks way outside their comfort zone. Prepare for some deliciously entertaining viewing… 

Help! I Can’t Cook features A-list celebrities who are the greatest in their fields and accustomed to excelling at everything they do. A basketball hero, a famous actress, an adored children’s TV presenter, a renowned screenwriter, a leading professor – people used to receiving awards and accolades, but they all have one hidden weakness they have never confronted: They can’t cook.

Help! I can’t cook is a reality format created by Keshet and Gil Productions and produced by Gil Productions Israel for Keshet Broadcasting.