Keshet International has sold its trailblazing interactive talent format Rising Star to Enlight Media China. The Chinese version will be broadcast on the China state television channel CCTV (China Central Television). A two season deal has been closed and 30 episodes will be produced by Enlight Media for the TV network’s CCTV-3 channel. The agreement will see Rising Star airing to a potentially gigantic audience of up to 1.2 billion live viewers. Beijing Century Media assisted with the deal process.

Rising Star

Wen Ha, Program Director at CCTV-3, said, “We are excited about this format because of its cross-platform and interactive features, which are things that have never been seen before on Chinese television.”

Hang Zhang, President of Television Division of Enlight Media,  said, “This collaboration will become a milestone in Chinese Television history. Enlight Media is confident that it will make Rising Star China a phenomenal show.”