BBC Worldwide announced an agreement with Popular Holdings Limited to launch CBeebies branded English Language Learning centres in mainland China and Hong Kong. 

Smart English, a wholly-owned subsidiary of Popular Holdings Limited, will begin its roll out with a headquarters and cluster of Learning Centres in Shanghai followed by Beijing and other major provinces in mainland China and Hong Kong.

The Learning Centres are initially aimed at 3-6 year olds and will use some of CBeebies’ best known and most iconic characters and content to introduce new, fun and effective learning experiences to Chinese pupils.  

Pre-school content from programmes such as Sarah & Duck, Numtums, Nina & the Neurons and many others, will feature as part of the new curriculum being developed with Popular by English language learning specialists. These much-loved characters will be used in lesson materials to bring learning to life echoing the brand’s “Lighting Up Little Learners” ethos.