Philippines Viacom International Media Networks (VIMN) Asia announced on August 13 the appointment of Dinna Zaratan as its new Philippines Country Manager, effective September 1. In this role, Zaratan will oversee the operations of the Philippines office, across Viacom’s MTV, Nickelodeon, Nick Jr. and Comedy Central brands, while developing the long-term strategic plan in the Philippines. Zaratan will report to Tan Chee Kiat (CK), Chief Operating Officer, VIMN Asia, working closely with him to seek out new opportunities that will bring VIMN’s presence in this key market to the next level, while tasked to bring in new revenue streams from the Philippines.

“We are well positioned to accelerate the growth of our brands’ presence in the Philippines, as we continue to extend our product offering by bringing new channels into the market. Coupled with our focus to deliver more localised content to our audiences, which we have done with the entry of MTV Pinoy, I am excited about the leadership Dinna will bring to the position that signals the importance and growing commitment Viacom International Media Networks Asia has towards the Philippines,” said Tan. “She is a strategic thinker with a strong understanding of consumer demand. Added with her wealth of advertising and media experience in the Philippines, we believe these are the qualities that will lead us to further expand our presence and help serve our affiliates, licensees and clients better in the Philippines.”

Formerly with Zenith Optimedia, Zaratan brings with her nearly two decades of experience in the advertising and media industry. Most recently, she completed her two-year tenure at Zenith Optimedia as a Division Head and the head of Nestle Philippines account. Prior to that, she was the Programming Director and Head of Content and Communications at FIC, where she led the team to programme the Philippines feed with the support of each local channel head. Zaratan was also at MPB Primedia – TV5, MindShare Philippines, Oglivy & Mather Advertising and McCann-Erickson Philippines.