Sydney – As part of their ongoing move into HbbTV the Seven Network purchased a High Tech TV (HTTV) httvStream data streamer and real-time multiplexer and an HTTV Broadcast Application Manager from Magna Systems and Engineering.

Seven Network General Manager – Group Technical Services Trevor Bird said, “Seven Network approached Magna Systems and Engineering for the supply of a new httvStream carousel for the generation of the Application Information Table (AIT) in preparation for the launch of HbbTV across the Seven Network. Magna assisted greatly with the provision of a test system prior to purchase so we could satisfy ourselves that this product met our needs. Although currently used to simply produce the AIT, it paves the way for Seven to carousel data and take triggers from presentation automation if required.”

httvStream is a DVB data streamer and real-time multiplexer for all types of HbbTV applications including interactive advertising, quizzes and TV games and for set top box software updates. httvStream supports numerous files types from a variety of media sources, as well as dynamic content updates and outputs the DVB MPEG transport stream through an ASI, IP or modulated interface. httvStream is available for both production or pre-production and is aimed squarely as a datacasting product for broadcast network operators, pay-TV operators and broadcasters. httvStream generates DSM-CC Object Carousels and the necessary application signaling information including AIT and descriptors.

The HTTV Broadcast Application Manager (BAM) is an added-value module for httvStream users. The BAM enables the Seven Network to manage several HbbTV services and to optimise the associated workflow during the lifecycle, from creation to broadcast. The HTTV BAM also offers Seven a management view adapted to each player of the cycle, whilst consolidating all actions for the play-out system.