Mumbai – FremantleMedia Asia announced August 28 a joint venture deal with DJ’s Creative Unit, one of India’s most successful scripted production companies, as it seeks to strengthen its scripted activity in the Indian sub-continent and across the world.
FremantleMedia Asia will work with DJ’s owners, Tony and Deeya Singh, to develop and produce a number of drama titles for the Indian market. The move reinforces FremantleMedia’s commitment to grow its scripted business around the world and invest in the opportunities available in emerging markets.
FremantleMedia Asia Managing Director, Paul O’Hanlon, said, “We are thrilled to establish this partnership with Tony and Deeya. They are two of India’s most successful scripted producers with a history of successes and a reputation for high quality, ground breaking scripted content in India. Their expertise in this field was exactly what we were looking for as we seek to grow our scripted catalogue in this hugely important market.”
Tony Singh said, “FremantleMedia is one of the world’s largest producers and distributors of entertainment brands. This is a wonderful progression for us to work together with them on development and production of outstanding content. This alliance will also provide us with the expertise and resources of a distribution network for us to take locally developed content outside India. Deeya and I are thrilled to continue to build our business with this partnership.”
Deeya Singh added, “DJ’s has always been committed to producing scripted shows for wholesome entertainment. We are pleased to partner with FremantleMedia in order to jointly produce high quality content that we believe will strike a responsive chord with Indian audiences. We’re extremely excited about this partnership and look forward to taking this forward.”
Established by husband and wife Tony and Deeya Singh, DJ’s Creative Unit has created some of India’s most memorable TV series including Just Mohabbat, Jab Love Hua, Left Right Left, Chhoti Bahu and Parvarish as well as India’s first ground-breaking teenage soap Banegi Apni Baat. The couple has over 20 years’ experience working in the industry and their output has appeared on a number of leading networks in India and South Asia, including Zee TV, Colors, Sony, Star and SAB.
