Mumbai – Zee Entertainment Enterprises Limited (ZEEL) announced on July 15 the appointment of Pradeep Hejmadi as Business Head – Zee TV. Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga, Chief Content and Creative Officer (CCCO), Zee Entertainment Enterprises Limited.

Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited said, “We would like to welcome Pradeep into the ZEE family. With multi-dimensional understanding of the Indian media industry, he has spear-headed and successfully launched, innovative and first-in-class profit-bearing initiatives in the Indian media marketplace. We are confident that his industry knowledge and consumer insight will be invaluable in driving Zee TV’s further growth and innovation.”

Bharat Ranga, Chief Content and Creative Officer (CCCO), Zee Entertainment Enterprises Limited said, “Pradeep brings with him an immense experience that will help us drive our Vision 2020 goals. We welcome him on-board and we are confident that his presence will add value to the channel and the organisation.”

Pradeep Hejmadi commented on his joining, saying, “ZEE’s flagship channel Zee TV has a rich and successful history behind it and I am looking forward to being a part of its future. With the incredible talent, original content and dynamic team that the channel has at hand, I am sure that we will be able to break new barriers and conquer even greater heights.”