“We’re seeing a major trend in ‘real’ formats with a positive angle. Viewers want to be entertained, but are clearly attaching more value to formats with a genuine core. This is, in our opinion, one of the key drivers of the success of The Voice Kids,” adds Maarten Meijs, Managing Director of Talpa International.

The Voice Kids features the same blind auditions and battles as on The Voice, except now focuses on the nation’s best young vocalists. Talented children in age from 8 to 14 get the opportunity to sing for the coaches, who are seated in their swivel chairs. The coaches have the same goal as in the adult version: they must try to get the most talented kid on their team. But whatever the results, the coaches only give positive reactions and constructive criticism.