Global Agency’s daily cooking format Rivals-in-Law has been licensed by CTC Media to air on Domashny Channel. Since the format’s launch, channels in Kazakhstan, Macedonia, Ukraine and Middle East have all signed up for license deals.

Rivals-in-Law’s appeal lies in combining the relationship that drama viewers want from a reality entertainment show, with the practical take-home skills they’d expect from a cooking format. Every episode, a young wife, her mother-in-law and husband/son are introduced. The son must choose a favourite dish for them to prepare. Both women get to work in the studio kitchen under the watchful eye of a chef host, and age-old tensions are brought to boiling point in the process. The son must ultimately decide who cooked it best, and his dilemma is relatable for many audiences.

Rivals-in-Law

Rivals-in-Law is a flexible format, which can be stripped daily in either daytime or access primetime, or can run as a standalone programme in primetime.

Izzet Pinto, CEO of Global Agency, said of the deal, “Rivals-in-Law is a truly unique cookery format, because it’s about so much more than food. The rivalries in every family are brought to the fore in this show, and I can’t wait to see the new characters and stories. We’re glad to work with CTC Media, and couldn’t ask for better partners on this project.”