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Metan partners with CNLive to cover international music project launch in China

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Beijing – Metan Development Group (Metan) has teamed up with CNLive Culture and Media Co., LTD (CNLive), content provider to China Mobile, to cover the launch of Vampire Diaries star Kat Graham’s international music project in China.

Coverage of the Interscope recording artist’s upcoming visit to China, from her touchdown in the country to her departure, will be featured in exclusive mobile content produced by Metan and CNLive, to air on CNLive and China Mobile’s mobile applications. China Mobile has currently over 760 million users.

Kat Graham – Against the Wall

“We’re delighted to be partnering once again with CNLive to bring Kat’s musical journey to China Mobile’s 760 million users,” commented Larry Namer, president/CEO, Metan. “The partnership marks the first time a Western artist has participated in this type of marketing initiative. We’re excited to create a new model for global celebrities to enter a new media market.”

General Manager CNLive Qiang Jiang added, “We hope that Hollywood’s high quality resources can produce superior value on the new media platform in our future cooperation.”

In advance of Graham’s China trip, Metan’s hit series Hello! Hollywood, available on Metan’s Hollywood Channel on premier video sharing site Tudou, recently premiered Graham’s latest music video to huge viewer traffic. In March, Graham debuted a 13-episode, docu-series on YouTube in North America, titled Breaking the Record, following the artist as she created her first full-length album.

CNLive CEO Bulin Miao commented, “Kat’s trip to China has brought us a lot, through the platform of China Mobile’s phone app “He Shi Pin” and its strategic partners. With the help of CNLive’s phone video-on-demand and live broadcast technology, Kat will have close interaction with her fans, breaking away from traditional media’s one-way mode of interaction. This sort of celebrity contact is the future and direction of mobile video.”

Nan Zhang, General Manager of The One studio (Beijing-based subsidiary of CNLive) added, “Through new media, Chinese young people can have a convenient and fast access to the latest Hollywood news, which can promote mutual understanding and exchanges between young people of China and the United States.”