FOX Sports to undergo network rebranding across Asia
Singapore – FOX International Channels (FIC) announced on July 4 that it will implement a wide-scale upgrade to its FOX Sports Asia network, effective August 15. The change will see the network rebrand its portfolio of channels which currently include FOX Sports, FOX Sports Plus HD, STAR Sports to FOX Sports, FOX Sports 2 and FOX Sports 3, all of which will be available in both SD and HD. This change will take effect in all countries across Asia where FOX Sports network channels are available, with the exception of China and South Korea where the STAR Sports brand will be offered. FOX Sports News and FOX Football Channel HD will remain unchanged and FOX Sports Play and FOX Sports Mobile will continue to be the network’s non-linear play.
Since launching FOX Sports in Asia in January 2013, FIC has been steadily committed to its mission of changing the sports broadcasting landscape in this region and bringing to audiences not only the sports they want to see, but also the best possible viewing experience. The launch of FOX Sports, FOX Sports 2 and FOX Sports 3 along with the following upgrade plans all underscore this commitment:
3 new channel brands in HD
With this trio of premium sports channels, all available in HD, viewers no longer have to choose when more than one of their favourite sports are on at the same time. In addition, each channel will cater to distinct group of sports fans.
- FOX Sports – The Flagship Channel
Top tier sports, most popular sports locally, and pivotal games, matches and races will all be on this flagship channel, such as the Barclays Premier League (BPL), La Liga, UFC, Tennis Grand Slam semis & finals and F1 main races.*
- FOX Sports 2 – Hit & Run
Go-to sports channel for athletics and ball & racquet sports, such as Tennis Grand Slams, Golf Majors, European and Asian football leagues, Major League Baseball (MLB), Indian Badminton League (IBL) and International Amateur Athletics Federation (IAAF) events.*
- FOX Sports 3 – Feel the Rush
Top destination for adrenaline fuelled motorsports, combat and extreme sports such as F1, MotoGP, One FC and Extreme Games Asia.
More sports content that viewers want*
With all four golf majors, three of the four tennis grand slams, a stellar football offering with the Barclays Premier League, La Liga, Eredivisie, AFC Champions league, AFC Cup, Suzuki Cup and Asia Cup and all the top motorsports such as F1, MotoGP, Superbikes and Nascar, FOX Sports is the undisputed top destination for sports fans. Understanding that tastes differ across the region however, FOX Sports is also committed to catering to local preferences by bringing locally relevant and popular sports to specific countries, such as the Badminton World Federation (BWF) in Indonesia and Philippines Basketball Association (PBA) games in the Philippines. In addition, FOX Sports will be adding a yoga and fitness content block.
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