Halifax, Los Angeles, London, Toronto, Vancouver – DHX Media, an independent creator, producer, distributor and licensor of children’s entertainment content, has signed a home entertainment deal for In the Night Garden (100 x 30’) in Australia with ABC Commercial on board to release all episodes of the show on DVD. In a further deal, DHX has appointed The Fusion Agency to represent the popular brand in the territory.
In the Night Garden already has a significant presence in the territory, with partners already attached including Jasnor as master toy licensee, and Caprice designing themed apparel. Penguin Children’s Books is the Australian publishing partner for the property, while HarperCollins is also on board producing compilation titles which include In the Night Garden content, such as the ABC Book of Cakes. Ride-On Entertainment provides the chance for toddlers to jump aboard and float off to the Night Garden with coin operated amusement rides.
Tom Roe, Commercial Director of DHX Media, said: “In the Night Garden is a universally appealing brand and we are pleased to have ABC and Fusion on board to extend the reach of its magic even further across Australia. We look forward to providing more ways for pre-schoolers and their families to enjoy the whimsical world of Igglepiggle and his friends in this key market.”
Gail Mitchell, Managing Director of The Fusion Agency, commented: “We are thrilled to be working with DHX Media on In the Night Garden. Preschool properties with a heritage such as this are hard to find. We know there has been steady, natural growth in this brand over recent years and are excited to be able to partner locally with best in class licensees to continue and expand that growth.”
Since its UK launch in March 2007, In the Night Garden has achieved global success with programmes airing in 36 countries, including USA, Canada, Australia, Spain and China and has been translated into 19 different languages. The programme has been consistently on air since its launch in 2007, and DHX Media has signed a deal with broadcaster CBeebies ensuring the series will air until late 2020 in the UK.
