London – MP & Silva (MPS) and Arsenal Broadband Limited (ABL), the digital arm of Barclays Premier League club Arsenal FC, have agreed an extension to their existing six year deal, which will now run through until 2018/19. Under the new deal, MP & Silva will continue to distribute the club’s International Programming Block (The Arsenal Media Channel) and remains the club’s strategic media advisor.

The new deal follows on from the announcement earlier this year that in 2013/14 season, MP & Silva delivered a record distribution of the Arsenal Media Channel to 130 territories in 5 continents, covering a potential audience reach of 392 million households in Europe, Asia-Pacific, MENA, Latin America and North America.

The Arsenal Media Channel is the club’s weekly three-hour International Programming block, produced in High Definition, and which consists of delayed match coverage from all domestic competitions, news, interviews and behind-the-scenes club life stories. MP & Silva will continue to distribute this content worldwide, across all platforms, excluding mobile.

The extension cements an extremely strong relationship between the two parties that continues to deliver the broadest possible reach for Arsenal content to its fans across the globe. Under the original deal, MP & Silva had helped Arsenal to establish an in-house production unit, which now creates weekly content for the International Programming Block and across all of Arsenal’s platforms, including social media. In an ever-changing media market, this has enabled Arsenal to create both platform specific and localised content for different markets, which is integral to the club’s domestic and international development strategies.