Munich – Vietnamese broadcaster VTV3 has secured rights to a second season of Red Arrow International’s You Deserve It. With season two of the game show premiering in late June, the first season of Vi ban xung dang (Because You Deserve It) has consistently been over VTV3’s channel average.

Created by Dick de Rijk – the mastermind behind Deal or no Deal – for ABC, You Deserve It is the first game show where a contestant plays for someone else – someone who deserves it.

Jamie I, Senior Sales Manager, Asia at Red Arrow International says: “You Deserve It is feel-good TV at its best – and the Vietnamese audience loves it. I´m absolutely delighted that season two is now under way.”

Dick de Rijk’s You Deserve It is the first game show where a contestant plays for someone else – someone who deserves it. Through several rounds of exhilarating quiz-play, contestants can win a fortune and change the life of one special person. And the best part of all is that the deserving person has no idea any of this is going on. Each show culminates with a hidden camera team handing over a check in an emotional and eye-watering finale.