Singapore – Multi Channels Asia (MCA), Asia Pacific’s distributor of independent pay television channels, announced on June 17 that it has been appointed by Stingray Digital to accelerate expansion across Asia Pacific and lead the next stage of Stingray’s growth in the region.

The partnership between MCA and Stingray Digital aims to extend Stingray’s footprint more effectively across Asia Pacific – which remains a largely untapped market for integrated subscription music services.

Gregg Creevey, Managing Director, MCA said, “In today’s digital age, we are at a time of unprecedented music fragmentation, yet the consumption of music has never been stronger. Stingray’s full suite of music services is carefully curated, commercial-free and offers consumers amazing convenience and unlimited choices. We will be working closely with our pay TV platform partners to offer Stingray Digital’s comprehensive multi-platform music services to their customers.”

“It is a major strategic objective of Stingray’s to increase the penetration of our multi-platform music services in the important Asia Pacific market,” stated Eric Boyko, President and CEO of Stingray Digital. “Multi Channels Asia are well positioned to lead this initiative and to help us achieve our expansion goals,” he added.

Stingray Digital’s music services include the 100+ commercial-free audio music channels in all musical genres including local market channels in every territory, Galaxie Music Videos on Demand, The KARAOKE Channel on every platform as well as Concert TV.