Mumbai – This June, &pictures, India’s first interactive television movie channel, is taking a step further by releasing Aamir Khan’s first unreleased movie on television. The actor known to be a perfectionist in every aspect is all set to showcase his only unreleased film on June 8, at 8pm.

&pictures is a reflection of the subtle evolution of movies and movie viewing experience in India, and its positioning revolves around two keywords- interactivity and engagement. Staying true to its positioning, the channel is engaging with its audiences through Twitter. Fans will get a chance to post tweets using specially created hashtags for the day and interact with Aamir Khan and Karan Johar. &pictures along with Twitter will also set up a “Vine Mirror”. The “Vine Mirror” will help take a video with the help of just one push button which will then be uploaded on Vine from time to time while at the studio

On this occasion Akash Chawla, ZEEL Marketing Head, National Channels, said, “We at &pictures always look for interesting innovations and integrations in making sure that we fulfil our promise of bringing our viewers closer to their favourite stars. We have invited fans to ask questions via #AAMIRANDYOU which will allow fans to come up close and interact with Aamir Khan and Karan Johar while watching his unreleased film this Sunday. We are extremely excited and look forward to creating a trend with such campaigns like no one else.”