Singapore – Exset has announced in advance of this month’s CommunicAsia that Pakistan’s Cable Media Group (CMG), the largest operator in the country, has selected Exset’s unique DMS technology to power a range of value-add digital cable services. CMG has signed with Exset via Pakistan-based Effective Media Entertainment (Pvt) Limited, which exclusively represents Exset in Pakistan.

CMG is based in Karachi with offices in Lahore, Islamabad, Rawalpindi, Peshawar and Multan. It is expanding across another 40 cities, with its networks then serving all the major conurbations. CMG currently carries around 100 channels with over three million customers.

DMS will play a central role in monetising the cable operator’s move to digital, powering services over and above television. The operator is currently in the test phase, both in terms of technology and precisely which services will initially be launched using DMS. It is using E-TEK set-top boxes for the rollout.

Exset’s DMS makes pay-TV self-financing without depending exclusively on subscriber fees for revenue. DMS bridges the gap between technology and value-add service creation, producing digital television platforms that can be monetised where previously it was virtually impossible. This allows populations to benefit from new information and entertainment services while operators and governments, when partnering with Exset, monetise digital switchover and assist in bringing about social transformation.