New York — HIT Entertainment, a preschool entertainment company and a division of Fisher-Price, announced on June 2 that Amazon will be the exclusive U.S. home to the popular preschool franchise Fireman Sam, bringing TV episodes, eBooks, as well as physical products from apparel to toys to lunch boxes to Amazon.com, all of which will be available with fast, free shipping and free two-day shipping with Amazon Prime. In addition to merchandise, the popular Fireman Sam TV episodes will be available to stream or download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon’s Fireman Sam content hub debuts on June 3, and HIT and Amazon will introduce Fireman Sam consumer products in the U.S. for the first time later this year.

“With the ever evolving experience that families have with digital media, our consumers expect more and our business demands it,” said Sid Mathur, VP HIT Entertainment, The Americas. “Working with Amazon, we have the perfect platform to create a new experience that gives fans one place to experience the franchise. This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more.”

“We’re thrilled to exclusively bring the popular Fireman Sam merchandise and digital content to Amazon customers,” said Peter Larsen, Vice President of Product Management, Amazon. “We’re always looking for ways to make parents’ lives easier and now there’s no more convenient place in the world for kids to experience their favourite Fireman Sam content. We’re excited to be working with such a forward-thinking partner in this space.”