Lyon, France – According to the latest EMS Europe 2014 survey, Euronews shows a solid trend in a fast transforming environment compared to its competitors.
Globally on TV, web and apps, Euronews enhances its influence within the European upmarket population, confirming the relevance and strength of its model.
Among very strong figures for TV, Euronews performed particularly strongly in “Daily Reach”, with the “Highest Reach” of any News or Business channel in continental Europe (excluding UK and Ireland). Daily reach is the key driver in consumption habits and the most relevant indicator for advertisers.
Euronews leads in 8 key European countries in daily reach
Euronews maintains its number one spot among TV News and Business channels in key European markets such as Belgium, Luxembourg, France, Portugal, Russia, Spain, Switzerland, and with a remarkable leap jumps into first position in Poland.
The most impressive figure is Euronews’ spectacular growth in Hungary. Based on a multilingual news coverage and a “glocal” (global and local) deployment strategy, Euronews opened a 100% Hungarian newsroom in Budapest, covering 24/7 breaking news and current events. The results of EMS Europe 2014 demonstrate the huge success of the Hungarian news service launched mid of 2013 with a +83% in daily reach.
As part of its DNA, Euronews offers an extensive and highly reputed multilingual content, making the channel and all its digital extensions even more accessible to a demanding upmarket audience. Today, Euronews is available 24/7 in 13 languages worldwide on its media platforms.
Attracting and growing the digital audience
The increase in people using both TV and digital platforms to consume news services provides support that Euronews strategy – offering news in the right language on the right platform at the right time – is the most effective.
16% of Euronews total monthly reach comes exclusively from digital platforms, either by websites or the apps. This increase indicates movement across digital usages. A further 11% of reach comes from consumers who use at least two of our platforms (TV + web, TV + app, web + app).
“Premium brands and international organisations know that Euronews’ media ecosystem enables us to deliver the most effective and accurate message to high-income earners and decision-makers, especially in their preferred language. This is again powerfully confirmed by EMS, which analyses media usage of around 51 million upmarket Europeans and places Euronews as major player targeting influential people and succeeding in world-class communication strategies.” said Managing Director of Euronews Sales, Olivier de Montchenu.
