Hong Kong – Vishnu Athreya has been named Vice President, Programme Scheduling for Cartoon Network and Boomerang, it was announced on June 23 by Rob Sorcher, Chief Content Officer for Cartoon Network in the U.S. In this position, Athreya will be responsible for overseeing the day-to-day scheduling and strategic positioning of programming content for Cartoon Network, Boomerang and branded non-linear programme platforms.

Vishnu Athreya

He will serve as departmental lead for long-range calendar planning along with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming. Athreya will be based in Atlanta and report directly to Sorcher, who is based at Cartoon Network Studios in Burbank, California.

“Vishnu has artfully produced high-performance schedules in territories around the world, and now assumes the U.S. role with a deep knowledge of our product,” said Sorcher. “I’m pleased we were able to tap our own international talent pool, and as a result expect Vishnu to be a unifying link for Cartoon Network worldwide.”