Hulu has appointed Jenny Wall as SVP, Head of Marketing.

Some key areas that Wall will oversee include strategy and implementation across the Hulu brand, acquisition, and retention channels as well as communications, content, consumer insights and creative. Most importantly, she will focus on building overall “brand love”, giving consumers a reason to come to Hulu and make it part of their daily lives.

Wall brings over twenty years of experience as an influential figure and executive in entertainment marketing. She spent a year and a half at Netflix, leading the global creative team, where she spearheaded new brand campaigns along with launch campaigns for the Original Series including House of Cards, Orange is the New Black, and Arrested Development.

Prior to Netflix, Wall spent three years as CMO of entertainment agency BLT Communications, creating marketing campaigns for television, films and brands. She has an ad agency background, having started and run the Interactive Division at Crew Creative, and founded interactive agency GO Marketing, where she executed successful online and grassroots campaigns for HBO, Discovery, Sundance Channel, and Paramount to name a few. Wall’s career began at DDB Needham, but it was her seven years at HBO where she was part of the team that created the landmark “It’s not TV. It’s HBO” campaign and was involved in launching countless Originals that fuelled her passion for entertainment marketing.

“I love entertainment, and having a hand in helping people find and enjoy something they choose to fill their time with. I love how the landscape is changing and the new ecosystem that is being built; Hulu is part of the zeitgeist of that ecosystem. The intersection of entertainment and technology continues to fascinate me, and how amazing, challenging and ever changing it is — being part of something that changes how people view television is in my bones. I believe strongly that Hulu is at the forefront of where things are going, and on the right path to defining the future of television,” said Wall.

Hulu is leading the way forward in the digital entertainment industry and recently surpassed 6 million subscribers due to its depth of content consisting of Hulu Originals, its acquisition of premium content and prior seasons of hit television and exclusive access to some of the biggest broadcast and cable shows.