New Delhi, India – Cisco announced on May 29 that it now reaches more than 40 million digital homes across India with its VideoGuard conditional access (CA) and digital rights management (DRM) solutions. Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for more than 200 million viewers in India, an important milestone that reinforces the company’s leadership at a time when the pay-TV industry is on the cusp of a major transformation.

Cisco’s state-of-the-art VideoGuard CA and DRM technology ensures critical protection of premium content with a zero piracy track record. A strong team of engineers working at the Research and Development Centre in Bangalore is dedicated to the technology needs of leading satellite and cable service providers in India and worldwide. The company’s commitment to security, research and innovation puts it in prime position to address the changing needs of operators both now and into the future.

Sue Taylor, Vice President Sales, Asia Pacific, Cisco Service Provider Video Software Solutions said: “In the changing landscape of pay-TV services in India, this milestone highlights our continued growth with several leading MSOs in the country. We pride ourselves in empowering our service provider customers to establish themselves as the innovators in their business. The achievement of this milestone is a great motivation for us to continue to develop market-leading solutions for our customers globally.”

Dinesh Malkani, President, Cisco India and SAARC said: “Achieving the milestone of 40 million homes in India reinforces our commitment to the government’s mandate to digitalise the cable industry and also speaks of our ability to provide best in class solutions and technology. We work closely with our customers to enable them to provide an unparalleled experience to their subscribers as well as help monetise their investments.”