Bangkok – Thailand’s free-to-air broadcaster, Channel 3, launched a series of enhanced weather programmes using MetraWeather’s Weatherscape XT weather graphics and data management system on April 25.
MetraWeather has partnered with Bangkok based company Raydant International, to obtain the most accurate and up-to-date weather and environmental data for Thailand. This data is sourced from the Thailand Meteorological Department and the National Disaster Warning Centre. It also draws on Raydant’s own high resolution computer models and MetraWeather’s state-of-the-art forecast production systems.
In response to an ever-increasing public demand for accurate and local weather and environmental information, Channel 3 has been steadily expanding the frequency and sophistication of its weather reporting.
Commenting on the launch, Channel 3’s Executive Vice President, Sumran Chatto said, “Channel 3 takes the reporting of local and extreme weather very seriously and we are delighted to be deploying the Weatherscape XT system. This launch adds a new dimension to the news and information services that Channel 3’s audience has come to rely on.”
Channel 3’s Senior Vice President of Technology, Ongart Phothivorn further added, “We are providing real-time environmental information that has the potential to cause disruption and communicating that to our viewers so they can be better prepared. The potential benefits are enormous and Channel 3 is proud to be a leader in introducing this enabling technology.”
MetraWeather’s CEO, Peter Lennox, added, “We are honoured to have been selected by one of the region’s flagship broadcasters. For the first time in Thailand 3D computer graphics, high resolution maps and weather modelling, have been combined to enable viewers in any Thai province to see tomorrow’s weather in detail. Channel 3 is to be commended for taking the lead in bringing the benefits of these powerful technologies to the people of Thailand.”
Channel 3 will use the new weather content across all its broadcast and online channels.
MetraWeather is the commercial arm of the Meteorological Service of New Zealand Ltd and provides weather presentation graphics and data management systems throughout Asia and around the globe. Clients include the BBC (UK & worldwide), TVB (Hong Kong), Phoenix (China), Dubai TV (UAE), NOS (Netherlands), MBN (Korea), The Nine Network (Australia) and TVNZ (New Zealand).
