Dublin – Research and Markets has announced the addition of the Global IPTV Market Report to their offering.
The analysts forecast the Global IPTV market to grow at a CAGR of 19.41 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in IPTV adoption in the APAC region. The Global IPTV market has also been witnessing the increasing demand for IPTV-based converged services. However, the increasing rivalry from other pay-TV operators could pose a challenge to the growth of this market.
The report, Global IPTV Market Report, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, Western Europe, North America, Eastern Europe, and the ROW; it also covers the Global IPTV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The increasing demand for IPTV-based converged services is a recent trend being witnessed in the market. TV service providers are increasingly offering converged services that include the features of the internet, telephony, and TV. Converged services enable the seamless interaction of existing services to create fresh VAS. Some examples include on-screen caller identification and the ability to handle telephonic calls using converged services.
Further, IP-based services provide consumers with anytime-anywhere access to content on their TVs, desktops, and mobile phones. In addition, the service providers are increasingly focusing on providing seamless and high-quality services with the convergence of internet, telephony, and TV. Therefore, the increasing demand for IPTV-based converged services is expected to propel the growth of the Global IPTV market during the forecast period.
According to the report, one of the main drivers in this market is the increasing adoption of IPTV in the APAC region. The IPTV operators in the APAC region are focusing on increasing their customer base and revenue through promotional campaigns and providing IPTV services with low installation costs. In addition, the significant penetration of broadband infrastructure and connectivity is also contributing to the growth of this market.
Further, the report states that despite the presence of several drivers, the growth of the Global IPTV market is curtailed by some serious challenges. One such challenge is the increasing competition from other pay-TV operators. With the increasing demand from subscribers for time-shifted viewing, TV operators are offering bundled services such as triple-play services to increase their revenue and improve their market position. This is hindering the growth of the IPTV operators in the market.
