Hulu’s CEO Mike Hopkins announced on March 31 that Craig Erwich will join Hulu as Senior Vice President, Head of Content. Erwich, who officially begins on April 7, will lead content and programming strategy for Hulu and Hulu Plus.

Erwich was most recently at Warner Horizon Television (WHTV), a division of Warner Bros. Television Group, where he oversaw development, production and business operations for the past seven years. Prior to joining WHTV, Erwich was at FOX Broadcasting Company for 12 years. Erwich has been instrumental in the creation of top television programmes from Pretty Little Liars, The Voice and Prison Break, to House and 24.

Craig Erwich

Hopkins said in his official statement on Hulu’s blog: “Craig is the perfect guy for the job – he has been developing shows and programming networks for over 20 years. He has impressed me and others who’ve met him with his collaborative approach, humility and tenacity to do what he believes. And not only is he excited about the work itself, but I know that he is especially looking forward to meeting all of you…oh, and ditching an office for Hulu’s open work spaces.”

In addition to acquiring recent significant library deals with CBS for Elementary and Blue Bloods, and ABC for Nashville, Hulu and Hulu Plus will launch several original shows this year, including Deadbeat on April 9 and The Awesomes season two this summer. Hulu and Hulu Plus now has content from 514 content partners, providing over 89,000 TV episodes, 3,040 TV series, and over 70,400 hours of video.