ProSieben Germany has announced the license of Armoza’s new humorous dating format, Guys in Disguise on April 16. ProSieben, in partnership with Endemol Germany, have now entered production and plan to air this June on prime time. The host has been announced as Palina Rojinski, actress, model and presenter, and most recently as jury member on Got To Dance. Newen, France, have also picked up the new dating show.

Guys in Disguise was developed by Armoza together with Artza Productions, who also produced Couch Diaries, which has broken viewership records in Israel on HOT TV; The Gran Plan, which was picked up in over 20 countries; and How To Be, which recently aired in Sweden and was voted ‘Most Innovative Format’ in Holland’s Ned3’s TV-Lab.

Guys in Disguise

Launched at MIPCOM, Guys in Disguise (30’) is a surprise-filled comical dating show that puts the fun back in dating. A single girl will go on a date with two secret admirers, who have finally worked up the courage to reveal themselves to her! But in order for her to really see them, they must first be fully disguised!

Avi Armoza, CEO of Armoza Formats said, “Guys in Disguise is a brilliantly funny take on the dating genre – this format enables the participants to actually go on a date together, while still keeping the element of appearances hidden! It’s a comedic format that works to take people looking for love out of their comfort zone and we’re excited to be working on this with ProSieben and Endemol, who share our vision on Guys in Disguise.”