Salzburg, Austria / Gurgaon, India – Discovery Networks Asia-Pacific (DNAP) has entered into partnership with Red Bull Media House on the Indian Subcontinent. The partnership will focus on bringing differentiated and compelling factual and lifestyle programming across a variety of genres.

Highlights of the partnership include exclusive rights to the film Where the Trail Ends, a global cycling spectacle shot over three years with pioneering pro mountain bikers, and the groundbreaking snowboarding film The Art of Flight, which sold out premieres in over 20 countries and earned number-one position on iTunes in the first week of its release. DNAP (South Asia) will also air The Art of Flight series that goes behind the scenes of the movie with its star Travis Rice; and Danny MacAskill’s Imaginate, a programme that takes viewers inside the most ambitious and innovative project yet from the popular Scottish trials rider, whose previous web-based clips have had more than 30 million hits.

Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said: “Discovery Networks Asia-Pacific is a leader in distinct and high-quality entertainment through its well-entrenched and recognised brands. We are delighted to partner with Red Bull Media House, to bring unique and fresh content complementing our wide content offering.”

Discovery Networks Asia-Pacific is dedicated to satisfying its viewers’ curiosity through exciting content on its robust portfolio of unique channels that includes Discovery Channel, TLC and Animal Planet amongst others. Since its launch in 1995 in India, DNAP has been presenting nonfiction programmes, from blue-chip natural history, science, technology and lifestyle productions to shows on ancient and contemporary history, adventure, culture and topical programmes.

“Red Bull Media House and Discovery Networks Asia-Pacific share a common goal: we strive to engage a wide range of viewers by delivering programming that sets new standards in quality,” said Alexander Koppel, Chief Commercial Officer at Red Bull Media House. “We’re delighted to share our compelling content on Discovery’s bouquet of channels in South Asia and to introduce new audiences to the fascinating stories of some of the most talented innovators in sport.”